The letter M now comes to the segment of the BMW 1 Series to symbolise outstanding power delivery and the highly dynamic driving properties of a high-performance sports car. In the BMW 1 Series M Coupe, the technology of a high-performance car is combined with the agility and lightness of a compact model to create a whole new dimension of sports-style driving pleasure. With this 2-door model, BMW M GmbH is now realising for the first time in this vehicle class its concept of racing-oriented performance characteristics in a car developed for everyday use . This further extends the company's model range, paving the way for younger target groups to be able to access the hallmark driving experience offered by an M car.
